From a seasonal stand to one of the biggest fireworks brands in Kreuzberg
An e-commerce, marketing and branding reference from Berlin-Kreuzberg: SEO, Google Maps optimization, branding, print, TikTok marketing, pop-up store design and the complete in-store customer flow – featured on RBB, Tagesschau, Berliner Morgenpost and Berliner Zeitung.
Feuerwerk Kreuzberg in key figures.
The most important facts about this project.
Google Maps & local search in Kreuzberg
Press incl. Morgenpost & Berliner Zeitung
Social marketing, reach & community
Store design & customer flow
Starting point
Where this project started.
Focus: Local SEO · Google Maps · TikTok · Print design · Store design
Selling fireworks in Berlin is seasonal, fiercely competitive and highly local. A Kreuzberg location has to be visible within just a few days a year, build trust and stand out against established retailers.
How the solution came together.
The key steps and building blocks that define this project.
01
Local SEO and consistent Google Maps optimization so the shop ranks at the top for the high-intent Kreuzberg searches.
02
Brand building through print (posters, flyers) and social marketing on TikTok that creates reach and community during the season.
03
Pop-up store design and a thoughtful in-store customer flow – from orientation through advice to checkout as a shopping experience.
Result
A seasonal stand became a well-known brand: one of the biggest Kreuzberg fireworks retailers, featured on RBB, Tagesschau, Berliner Morgenpost and Berliner Zeitung.
What mattered in this project.
Strategy, design, technical structure and measurable progress come together.
One of the biggest Kreuzberg fireworks retailers through SEO & Google Maps
The entry point was built so visitors quickly understand the value and land directly in the right workflow.
Branding, posters, flyers and TikTok marketing from a single source
Content, structure and technical implementation work together so the page not only looks good but stays discoverable and usable.
Pop-up store design and the complete in-store customer flow
The interface prioritizes fast orientation, clear paths and less friction between interest and the next action.
Which services are connected to this project.
Internal linking for SEO and clear orientation for visitors looking for similar support.
Websites, landing pages and digital sales journeys that build trust and generate inquiries.
Trade-show stands, flyers, business cards, posters and brand material with a consistent visual line.
SEO, SEA, audits, recommendations and full execution for more visibility and measurable results.
More substantial work.
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